Grow your shop with Joy Lane Farm!

Joy Lane Farm

  • Natural body care products
  • Family owned and operated
  • Proven wholesale track record
  • Made in New Hampshire

Your New England source for meticulously crafted, uncompromising body care.

  • What a Wonderful Company!

    "We had been looking for a company who did goat’s milk soap for some time, and Joy Lane Farm seemed like the perfect fit! Not only was the shipping time super speedy, but everything was packaged with such care. I also want to say that the packaging on everything is so detailed and special, each soap has a lovely story that goes with it and you can see the passion that Joel and Katy have for their business. Thank you so much and we are so excited to have your product in the store!"

    -Monica, The Not So Empty Nest

Five Reasons Your Customers Will Love Our Products

  1. The ingredients. We use natural ingredients full of nutrients, like goat milk and shea butter, that are wonderful for your body. Just as important, there's a list of over 200 ingredients that we don't use, things like parabens and sodium laureth sulfate that you'll find in mainstream products. We also don't use fillers. Goat milk and olive oil are the top two ingredients in our goat milk soaps.
  2. The packaging. We meticulously go over every detail of how our products are packaged, from the type of cardboard that's used, to the finish on our labels, to the wildflower seed paper that covers our ceramic candles. As just one example, our goat milk soaps each have a different sketch on the back from our country town of Rollinsford, and a little story relating to the scent from our family. The cardboard is soft to the touch, and thick enough to hold up over time, protecting the soaps from handling or collecting dust, but with a small window to sniff the scent and see what they look like.
  3. The scent. Our scents are one of our biggest differentiators. We use country scents that are true to life, infused with natural essential oils. They're pleasantly strong, but not overpowering and not perfumy. If there's one thing we've heard over and over in 10 years of soapmaking, it's, "Wow, that smells just like real lilacs! How did you do that?"
  4. Originality. We do all of our own formulations with a combined 20 years of product formulation experience on our team, so that our products are original and unique and can't be found anywhere else. We also do all of our own manufacturing and shipping, so that we control every step of the process from when our products are made to when they leave for your shop. No premade bases, no sitting in warehouses.
  5. Our story. We're a husband-and-wife team with four little girls who are passionate about two things: Making the very best body care products and making a positive difference in our community and world. Our mantra is to live joyfully, do great things, and celebrate family.

We could write more about why customers love our products, but the best evidence is our reviews. Our customers have been kind enough to share their experiences, leaving over 1000 five-star reviews with an average rating above 4.95. We know you take seriously the products you share with your customers and would love for you to trust us with space in your shop.

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  • The BEST body care line out there!

    Joy Lane is a joy to work with. Their products and packaging are pleasing to the eye, the scents are spot on, and the family is the easiest company to work with. I love everything they do. They are our number 1 selling line in our store! You and your customers will love the products!

    -Melanie, Calef's Country Store

All Your Questions Answered

What is your wholesale pricing?

Our wholesale pricing is 50% off our retail pricing. For example, a goat milk soap that retails for $6.50 would be $3.25 for wholesale buyers.

What is your minimum order?

We have no minimum order! For wholesale buyers, our products are sold in case packs of 4 or 6 products, which streamlines our shipping and prevents order assembly mistakes.

That said, we understand new businesses like to try out a few products before ordering a whole line and that some buyers like to do frequent restocks when a few scents run low.

Many of our buyers place orders in the $1000-$2000 range, but it's perfectly fine to place a $100 order.

How long will it take for my order to be fulfilled?

We ship super-fast. You can expect your order to ship in 2-3 business days, often faster. We want your shelves to be well-stocked!

How do I pay for my order?

It's super easy - just place your order online with our wholesale order form and pay by credit card.

Advantages to working with Joy Lane Farm

  • Significantly discounted shipping rates
  • Use of our product photography for your online shop
  • Expert insight from over a decade of formulating experience
  • All products are UPC ready
  • Lightning-fast customer service
  • No minimum order
  • Joy Lane Farm is the best!

    I can't rave enough about Joy Lane Farm products! Their candles, lotions, soaps, and lipbalm are top quality and smell luscious! Lilac is reminiscent of Grandma's garden in spring and apple is like standing in a New England apple orchard with hot milled cider brewing next to apple cider donuts. Extremely prompt shipping as well! I highly recommend Joy Lane Farm!

    -Phyllis, Decor Fleurish

The final reason you'll love working with us:

We know what it's like to build a business from nothing. We've bootstrapped our way through late nights and thin bank accounts, slowly coaxing a dream to life while raising four girls and remembering the things that matter most.

We'll treat your business like we treat our own, giving everything we can to make it prosper.

We would love to work with you and be part of the dream you're building.

Joel and Katy

Live joyfully. Do great things. Celebrate family.